BORILE

BORILE

February 20, 2014

” UMBERTOS KREATIONEN ” : BORILE SPEAK GERMAN …
… Germany chooses Borile Motorcycles for its originality and quality.
Agreements have been signed with three dealers in Berlin, Frankfurt and Adenau.

Borile Motorcycles keep on maintaining their promises and go over the scheduled timing  regarding the objectives issued for the year 2014, about the opening of new international markets. In only one week Borile Motorcycles signed agreements with three outstanding dealers – who offer technical assistance, too – in the strategic areas of Berlin, Frankfurt and Adenau (the famous car and motorcycle racing in the Nürburgring).

It is in a period of worst economic scenario like the current one that the entrepreneurial initiative of the Bassi family, together with the creative genius of Umberto Borile, generate – to paraphrase Goethe, who was just born in Frankfurt – the elective affinities essential to succeed in flying higher and higher.
Alberto Bassi , CEO of Borile Motorcycles , declares: “We are very proud to announce the signing of these important agreements. Germans are hard to please and very rigorous, and the motorcycle sector doesn’t make an exception. In addition to the Italian one , the German press and the most prestigious international magazines gave wide coverage to our bikes – showing features and design – arousing curiosity and interest among the public, not only for the originality of the design, but also for their taste and versatility. I refer in particular to the Multiuso, attractive also for its lightness and the unique turning radius that support its use both in the centre of the town and in the countryside, leisure and all kinds of work activities. Once again the results exceed expectations and confirm the accuracy of our intuitions, giving new impetus to follow the way traced until now.”

Info: Elena Ceccato elena.ceccato@gmail.com +39 333 6217158 – Alberto Bassi alberto.bassi@borile.it

 

November 5, 2013

BORILE, FLANKED BY BARDAHL AND SHARK, AT EICMA 2013. 

The two international brands choose Borile: synergy is the key to success! 

Borile Motorcycles participates in EICMA 2013, and receives fresh consensus with the prestigious creations of Umberto Borile: the B450 Scrambler, the Multiuso versions town and off-road, the B500 Ricki and the Bastard.

EICMA 2013 officially marks the beginning of the partnership between Borile Motorcycles and Bardahl www.bardahl.it – multinational manufacturer and worldwide distributor of avant-garde lubricants for the most sophisticated engines within: motor sports, the boating world and the automotive industry, – and with Shark Helmets www.shark-helmets.com, helmet manufacturer with a big personality and an innovative design style, which seems to be made especially for the Multiuso and Scrambler: the RAW and new for EICMA 2013, the Heritage, with an air of both vintage and modern retro. The two well-known brands will join Borile with exhibitions and joint events, provision of promotional materials and advertising operations, in order to broaden the target audience, focusing on the specific skills and synergy.

Borile understand synergies. In 2010, the engineering excellence of Umberto Borile increased in value with the addition of the managerial skills of the Bassi family. The new corporate structure thrust expansion and market penetration on the historic artisan brand. It has established the sales network, which now consists of 17 dealers in Italy, plus the first agreements with foreign countries, there is also a second flagship store and even a surprising increase in sales of the Multiuso model. In April this year Borile presented the new B450 Scrambler model to the public and bike press, which rapidly won wide acclaim. It also participated in this year’s Pitti Uomo menswear show. The final word must concern the continual growth in International interest for Borile Motorcycles.

Info: Alberto Bassi alberto.bassi@borile.it